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Direct-to-Participant Enrollment in a Virtual Trial: Lessons Learned From the Heartline Study

Hills, Mellanie True; Korjian, Serge; Chi, Gerald; Natale, Andrea; Saxon, Leslie; Ferdinand, Keith C; Kwaku, Kevin F; Brancato, Scott; Hughes, Amy; Baca-Motes, Katie; Steinhubl, Steven R; Wessler, Jeffrey; Goldberg, Nieca; Asthana, Anisha; Shute, Kate; Applebaum, Jill; Doran, Kathleen; Nikolovski, Janeta; Kaul, Simrati; Wentworth, Dereck; Damaraju, C V; Tavakoli, Cammie; Patel, Mithun; Curtis, Anne B; Spertus, John A; Gibson, C Michael; ,
BACKGROUND:Decentralized clinical trials using direct-to-participant recruitment can potentially engage large, representative participant pools. OBJECTIVES/OBJECTIVE:The objective of the study was to share insights on multichannel strategies for participant recruitment in the decentralized Heartline Study, a randomized trial testing the impact of a mobile application-based heart health program with the electrocardiogram and Irregular Rhythm Notification features on an Apple Watch for early diagnosis, treatment, and outcomes of atrial fibrillation. METHODS:Eligible participants were U.S. adults aged ≥65 years with an iPhone and Medicare coverage. Multiple pathways for broad outreach were explored, including digital (eg, email, social media) and traditional channels (eg, direct mail, community outreach). Recruitment efforts were assessed and refined throughout the study to maximize reach. RESULTS:Across multiple channels, 321,272 Heartline Study applications were installed, with 34,244 participants (11%) completing enrollment (February 2020-December 2022) and 82% (28,155/34,244) completing baseline demographic assessments. Women accounted for 54.2% (15,258/28,155) of study participants; 93.0% identified as White (26,192/28,155), 2.8% Asian (781/28,155), 2.7% Black (747/28,155), and 2.5% Hispanic (699/28,155). Broad geographic representation throughout the United States was achieved. CONCLUSIONS:The Heartline Study demonstrated the ability to recruit large numbers of participants aged ≥65 years. A direct-to-participant approach across multiple channels achieved excellent gender and geographic diversity, enrolling a higher percentage of women than typical cardiology trials and participation from rural areas. However, less racial and ethnic representation was achieved, highlighting the need for additional strategies to meet this goal. Future trials may consider such multichannel recruitment approaches to support decentralized clinical trials. (A Study to Investigate if Early Atrial Fibrillation [AF] Diagnosis Reduces Risk of Events Like Stroke in the Real-World; NCT04276441).
PMID: 41875816
ISSN: 2772-963x
CID: 6018102

Advances in Biochemical Markers of Bone Turnover [Meeting Abstract]

Goldberg, N
ISI:000260858500043
ISSN: 1072-3714
CID: 90944

Ask the experts

Goldberg N
CINAHL:2009913290
ISSN: 1542-815x
CID: 79125

Dr. Nieca Goldberg's complete guide to women's health

Goldberg, Nieca; Greenwood, Alice
Princeton NJ : Recording for the Blind & Dyslexic, 2008
Extent: 1 sound disc
ISBN: n/a
CID: 1828

Exercise electrocardiogram testing and imaging in women

Stein RA; Goldberg N
ORIGINAL:0006235
ISSN: 1932-9520
CID: 74915

Dr. Nieca Goldberg's complete guide to women's health

Goldberg, Nieca; Greenwood, Alice
New York : Ballantine Books, 2007
Extent: x, 452 p. ; 25cm
ISBN: 0345492129
CID: 1827

The women's healthy heart program : lifesaving strategies for preventing and healing heart disease

Goldberg, Nieca
New York : Ballantine Books, 2006
Extent: xxi, 457 p. : ill. ; 24 cm.
ISBN: 0345492285
CID: 1094

New concepts in the clinical aspects of cardiovascular disease

Goldberg, Nieca; Sackner-Bernstein, Jonathan; DePuey, Gordon
Many patients with HIV infection, as well as those without this disease, may have coronary heart disease (CHD) or be at high risk for this condition. The high prevalence of and risk of CHD among patients with HIV infection are generally caused by traditional risk factors that can be readily managed with currently available therapies. New tools are also available for functional imaging and establishing diagnoses and prognoses in patients who do experience coronary events. Management of these persons requires careful attention to patient characteristics that may influence therapeutic outcomes
PMID: 12762291
ISSN: 1053-0894
CID: 65058

Women are not small men : life-saving strategies for preventing and healing heart disease in women

Goldberg, Nieca
New York : Ballentine, 2003
Extent: 453 p. ; 25 cm
ISBN: 0345440994
CID: 1340

Women are not small men : life-saving strategies for preventing and healing heart disease in women

Goldberg, Nieca
New York : Ballantine Books, 2002
Extent: xxi, 453 p. : ill. ; 25 cm.
ISBN: 0345440986
CID: 1093